Studies show that over 90% of potential homebuyers are starting their home searches online. And there is a lot of competition out there vying for their money. You need to be able to grab their attention and pull them in, and photos are the best way to do that.
The more photos you have, the better your chances that you are going sell. The fewer the photos, the longer you are going to be on the market.
Quantity will create Quality
Take more photos than you normally would, because one shot may look better than another once you look at the different views. Or, if several are good from different angles, put them all up as they can give a fuller understanding of the space. You don’t want to post 10 photos that in essence look exactly the same. That being said, don’t use unusual angles, try to keep rooms straight on when possible.
Also consider moving the camera lower. Most of us take pictures right at eye level, but try a lower level like where your light switches are. Look at how changing this angle also changes the light and look of the furniture in the room.
Lighting is critical in home photos
“The best times to shoot an interior and an exterior are eastside in the morning and westside in the afternoon. The north and south sides can simply be shot whenever the light is bright.”
– Photographer David Livingston
Natural light is the best option, but it isn’t always available, or sometimes is just too harsh. Bring lamps into the area, turn on all the lights, light the fire- whatever you need to do to brighten the room. Watch that there isn’t too much contrast created with too much harsh light.
After you have taken a photo, look at it and see if you can tell what everything in the photo is. If there is a window or door that is blowing out the photo with light, take a photo without the window or door in it. Move around the room and see how the light changes in the photos.
Staging is a way to open the space
Along with photos come good staging. After you take the photo, look at what is in the image. Is there clutter? Is there one place your eye seems to wander towards and is that where you want others to wander to? An example may be in a kitchen where your eye goes towards magnets on the fridge instead of going to the marble countertops. Or in the living room, where the books on the shelf take more eyespace than the vaulted ceilings. Look at the image and decide what should be there and what shouldn’t.
Your home, and your photos, need to be de-personalized so people can see themselves there. Strategically place things on the countertop, and props on shelves, but get rid of the rest. Remove clutter because the point is for everything to look larger. This may mean removing some furniture as simple is better. We want the viewer of the image, and your home, to imagine what it would be like for them to be there.
Professional Photography in a home sale
The better the lens, the better the shot, so after you have tried several tips and just are not getting a good image, consider hiring a professional photographer. A professional photographer can be worth the additional expense especially if they are able to capture a pinnacle point of the home well, therefore driving up visual traffic that turns into actual foot traffic (people seeing and visiting). The more people who visit your home, the quicker it will sell and at the asking price. A professional photographer also is able to skillfully use an editing software such as Photoshop in order to correct lighting, exposure and other design elements.
So once you have put your house on the market, you put up some pictures- photos you are proud of and that look good. The potential buyers see a great picture, clicks on the photo, then continues to look at the other photos. If everything works as it should, he will pick up the phone and call his agent, or call me to get in that house.