In every sector, in every industry, people tend to do business with service providers who say exactly what they want to hear.
But telling a client what they want to hear and telling them the truth don’t always amount to the same thing. In fact, they differ rather drastically sometimes. Beware talk that sounds sweet but which produces a sour affect.
In my industry – real estate — I’ve seen prospective sellers get “sweet talked” time and again. Here’s how it often plays out: real estate sellers often make the colossal mistake of working with the real estate agent who says he or she can get them the most money for their property.
Don’t get me wrong: a good, qualified agent should be working to maximize the seller’s profits – there’s nothing wrong with that. But it’s also true that there’s no such thing as magic. A property’s price, while not necessarily fixed, isn’t really inclined to shift all that much.
In other words, one real estate likely isn’t going to get you that much more money for your property than another.
Here’s a little known secret in the real estate sector: selling a property is a marketing game. It boils down to how many prospective buyers you can bring across the threshold on open house days, how many people you can get to see your property in its best light so that purchasing it makes perfect sense.
Beware of real estate agents who put price first and promise the moon. In the industry, we call that “buying the listing.” We also say “He Who Tells the Biggest Lie Usually Wins.” Prospective buyers, take note. And be cautious. If what your real estate agent is telling you sounds to good to be true, it probably is.
Sellers should heed this piece of advice: don’t list with the agent who quotes you the best price for your property. List with the agent who presents you with a phased and detailed marketing plan – the agent who tells you exactly how they intend to present your home to sellers, and acts as your cheerful, willing, and eager partner in every step of that journey.
Why is this important? Because it never fails: when your property ends up being exposed to the widest market swath, it WILL draw the best possible price. That’s not sugar talk or silver-tongued deviltry. That’s just simple economics.
It should also go without saying that you should deal with an agent whose proven industry track record and ties to your community make him the best possible ambassador for your property and its successful sale. An agent who’s known in your neighborhood and has earned the highest recommendations from your friends and colleagues is a professional who sees that your success and his or hers amount to the same thing.
My name is Mike Dovel. For more than thirty years I’ve helped real estate sellers just like you get the best possible price for their properties in every kind of market. I count working with families relocating to the Denver area among my many specialties, and of course it should go without saying that I’ve helped plenty of families who leave the Denver area sell their homes under circumstances they find immensely satisfying.
If you’re thinking about selling a property you own in Denver or any number of Colorado communities, you’ve come to the right place.
Contact my office today. I love to meet new people and it would be my pleasure to discuss your current situation and hopes, as well as to tender my professional evaluation of the market in your area.